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Dear FTC, repeat after me: ad platforms don’t set prices

Dear FTC, repeat after me: ad platforms don’t set prices | Mobile Dev Memo by Eric Seufert

Posted on August 19, 2021 by Eric Benjamin Seufert. The FTC today re-filed its antitrust lawsuit against Facebook, with its previous lawsuit thrown out in …

Dear FTC, repeat after me: ad platforms don’t set prices. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev

What happens to digital advertising if Facebook is broken up?

What happens to digital advertising if Facebook is broken up? | Mobile Dev Memo by Eric Seufert

Facebook’s big argument against a breakup is that the FTC’s prior approvals of its Instagram and WhatsApp deals are “settled law” and …

What happens to digital advertising if Facebook is broken up?. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile

Eric Benjamin Seufert / Mobile Dev Memo: FTC’s updated suit …

Eric Benjamin Seufert / Mobile Dev Memo: FTC’s updated suit against Facebook incorrectly claims that Facebook has driven up ad prices via monopoly control over …

Eric Seufert on Twitter: “12/ So how does Facebook effectuate this …

2/ The FTC couldn’t: its suit was dismissed because the judge determined … Big Tech’s regulatory capture by distraction | Mobile Dev Memo by Eric Seufert.

FTC’s updated suit against Facebook incorrectly claims … – Techmeme

Techmeme: FTC’s updated suit against Facebook incorrectly claims that Facebook has driven up ad prices via monopoly control over the personal social networking market (Eric Benjamin Seufert/Mobile Dev Memo)

Eric Benjamin Seufert / Mobile Dev Memo: FTC’s updated suit against Facebook incorrectly claims that Facebook has driven up ad prices via monopoly control …

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Facebook CPMs Are Shooting Back Up – AdExchanger

Facebook CPMs Are Shooting Back Up | AdExchanger

29 maj 2020 — … up by between 20% and 50%, depending on the app, said Eric Seufert, a media strategist, former Rovio exec and editor of Mobile Dev Memo.

Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic.

Counterpoints to the FTC’s Facebook Redux Suit – Pixel Envy

Counterpoints to the FTC’s Facebook Redux Suit — Pixel Envy

21 aug. 2021 — Earlier this week, the FTC took a second crack at accusing Facebook of criminal anticompetitive … Eric Seufert, Mobile Dev Memo:.

Earlier this week, the FTC took a second crack at accusing Facebook of criminal anticompetitive behaviour: “Facebook lacked the business acumen and technical talent to survive the transition to mobile. After failing to compete with new innovators, Facebook illegally bought or buried them when their popularity became an existential threat,” said Holly Vedova, FTC Bureau […]

FTC’s updated suit against Facebook incorrectly claims that …

FTC’s updated suit against Facebook incorrectly claims that Facebook has driven up ad prices via monopoly control over the personal social networking market (Eric Benjamin Seufert/Mobile Dev Memo) – Techmeme

Eric Benjamin Seufert / Mobile Dev Memo:FTC’s updated suit against Facebook incorrectly claims that Facebook has driven up ad prices via monopoly control …

Eric Benjamin Seufert / Mobile Dev Memo:FTC’s updated suit against Facebook incorrectly claims that Facebook has driven up ad prices via monopoly control over the personal social networking marketre-filed its antitrust lawsuit against Facebookafter a federal judge deemed that the agency failed to prove

What Will Apple’s Mail Privacy Protection Mean for Newsletters?

What Will Apple’s Mail Privacy Protection Mean for Newsletters? – AdMonsters

27 aug. 2021 — Eric Benjamin Seufert of Mobile Dev Memo breaks down one area where the FTC is wrong in its lawsuit against Facebook: ad platforms don’t set …

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